Hi, I'm

Tony Cellante

AI Product Manager. Builder. Founder.

I build things from zero to one — from consumer startups to AI-native products at scale. Currently at Microsoft, always shipping side projects, and serving in the Navy Reserve.

See What I've Built Get in Touch

About Me

I'm a product manager who can't stop building. My career has been one long thread of taking something from nothing and turning it into something real — whether that's a consumer startup, an AI-powered sales agent at Microsoft, or a side project I ship on a weekend with Claude Code.

I started on Wall Street trading currency options, where I taught myself to build the electronic trading systems our desk needed. That led me to product management, then to founding my own company (two products, organic growth to 100K+ users, successful exit), and eventually to Microsoft where I now build AI-native products for millions of advertisers.

Outside of work, I'm a commissioned officer in the Navy Reserve and I'm always prototyping something new — from LLM-powered lead generation tools to parametric CAD software. I believe the best product thinking comes from actually building, and I treat every side project as a laboratory for new ideas.

Education

Columbia UniversityM.I.A., Technology & Management
New York UniversityM.B.A.
Binghamton UniversityB.S., Finance

What Drives Me

Zero-to-one product development
AI-native consumer experiences
Rapid prototyping with LLM tools
Turning complex systems into intuitive products

Experience

Product Manager, Microsoft AI

2022 — Present

Microsoft Advertising

Drove $153M in YoY revenue growth by identifying gaps in agency tooling and scaling SMB acquisition by 53% through integrations with Shopify, Bing Places, and M365
Architected an Autonomous AI Sales Agent MVP using LLMs to replace manual onboarding, increasing advertiser conversion rates
Spearheaded generative AI integration into Microsoft Advertising Editor, bringing automated content generation to large-scale advertisers

Naval Officer

2022 — Present

United States Navy Reserve

Commissioned Reserve officer supporting operational decision-making in high-ambiguity environments
Leading high-stakes analysis and risk assessment where clarity is paramount

Co-Founder & Head of Product

2014 — 2019

Oak Street Ventures

Built ReviewMyLandlord to 100K+ user-generated reviews, achieving #1 Google ranking for "landlord reviews" through organic growth
Launched DormIQ, a campus community discovery platform reaching 100+ universities with strong organic adoption
Successfully exited after scaling both consumer platforms organically

Associate, Currency Options

2013 — 2021

MUFG Union Bank

Started as a G-10 options trader, then transitioned into product ownership building the desk's electronic FX trading platform
Reduced quote latency by 90% and increased hit rates from 25% to 40%, securing $2M+ in funding for the platform
Automated 95% of trade inputs, saving $500K annually

Project Manager

2009 — 2013

Cisco Systems

Directed $35M in enterprise infrastructure programs across networking, video, and security for Fortune 500 clients
Influenced $120M in follow-on business through successful large-scale deployments

Things I've Built

I'm always prototyping AI-native products to explore what new model capabilities make possible.

SiteHound.ai

LLM-powered lead generation platform that extracts early construction signals from municipal data, enabling subcontractors to find opportunities before permits are issued.

LLMLead GenMunicipal Data

Piloting with customers

ScoopLater

Consumer mobile app for dog owners to track and coordinate cleanup events across multiple caregivers. Built end-to-end using Claude Code.

Mobile AppConsumerClaude Code

Launched

RollerScrew Constructor

Parametric CAD generation software for machine shops. Automates design of planetary roller screw components via a web-based interface.

OpenSCADCADManufacturing

Active

GuestGaze

AI-powered ambient display for Airbnb guests. Transforms weather, sky imagery, and local data into a narrative daily experience designed to delight.

AIAmbientHospitality

Built